As you probably know, streaming media is currently definitely not a boring industry to work in. Quite the contrary - for better or worse - it is rich in conflicts with lots of chances and challenges. The image of the industry shown in Streaming Media Europe was one of a market where in many fields a few big companies have positioned themselves in strategic places and hog control. A big part of the rest is observing them, hoping for things to get generally less hideous and difficult to do. It is obvious that the technical and creative possibilities are way beyond what we see today.
The dimensional difference between the European and the US-markets are apparent. We believe that with the growth of streaming media, in Europe we will see a market growing that follows its own rules and that serves the culturally so diverse people of Europe better. Small and micro-sized companies will have a much higher impact in that European market.
On that note, it is a pity that we didn't make it to present some of our results from the Neo Arena project and its pilot companies at the conference. On behalf of our cooperation partners we would have been able to add something to the mix that was largely missing, the perspective of small and micro businesses in the streaming market.
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